I have in the past year become more comfortable at publicly venturing opinions of a skating nature while continuing my work as a journalist of the sport. Though I never hope to hurt feelings -- and I will generally avoid offering negative views explicitly aimed at a team or choreographer on the basis purely of personal taste, and avoid strong opinion in event coverage, analysis and features unless identified as opinion-based -- there are a few reasons why I will defend the overall practice.
1. In traditional sports journalism, from basketball to tennis, it's certainly the norm, if not actively encouraged, to challenge play strategies or starting line-ups and rotations. Music and choreography are among skating, and especially ice dance's, versions of that.
2. And because I also cover skating from an aesthetic angle, room for subjective criticism is equally permissible. I believe strongly in use of music to its maximum effect and demonstrations of close skating unless demanded otherwise by a style; choreography that overlooks musical nuance in favor of lyrics and merely overt highlights or uses openness for no justified reason is something of which I have and will take a much dimmer view.
3. I will never posit that because I may not like a song or piece of choreography, that by default means the team in question should be scored less for the program in question, as though my preferences are in any way arbiters of objective quality. Last season, one of my least favorite free dances came from one of the teams I most respect; my taste judgment (and feeling, perhaps, that the material failed to provide a proper showcase -- more on that below) did not in any way mitigate their skill set or my belief in the marks they should merit based on what was demonstrated of their ability.
Likewise, as I've touched on previously, a team should never be scored for "spellbinding" quality over and against all other PCS criteria that are rooted more in reasonably objective technical assessments -- let alone receive any significant TES bump in such a scenario.
But I would venture to argue that music and choreography can help or hurt a team -- if judges are convinced a team is one-note, if choreography fails to highlight a team's best attributes as technicians or performers, if music doesn't present enough opportunity to showcase a team's dance ability. Improper choices can sometimes mean anything from deductions for a mismatched rhythm to feedback that demands a program overhaul. Ultimately, that's why music and choreography are open for criticism: they are part and parcel of outcome in this sport of skating.
